What does it mean for a watch to be aftermarket? Maestros Joyeros tells you
By Janet Gómez
The luxury watch market has many facets, among them, aftermarket watches. We tell you what these pieces are, what it means for a watch to be aftermarket, how they are manufactured, and where they are sold in Mexico.
To understand what an aftermarket watch is, it is necessary to understand that in the world of fine jewelry, when a piece goes through a customization process, the owner's appreciation for the fine jewelry piece increases.
Fine watchmaking is susceptible to becoming custom gold jewelry due to the value of its design and the high quality standards followed during its manufacture. This procedure can also be applied to luxury watches.
Aftermarket watches are pieces of custom fine jewelry.
What does it mean for a watch to be aftermarket?
An aftermarket watch is a piece belonging to a fine jewelry brand that, at the owner's request, goes through a customization process during which some design elements are modified, such as the dial, to which diamonds are often added.
The result is a completely new design, different from the original piece, which is usually mass-produced. For this reason, many people opt for aftermarket watches, which retain their original mechanism and high manufacturing quality standards, but with a personalized design.
However, although it seems simple, the process of manufacturing an aftermarket watch requires an expert jeweler, who not only knows the original mechanism of the luxury watch but also has the experience to enhance the design.
It is not about creating a new watch from a piece of fine jewelry but about increasing the beauty of the watch design with diamonds. An aftermarket watch enriches its design, because although it retains the essential part, its quality.
Is it good or bad to buy aftermarket watches?
Buying an aftermarket watch is not, in itself, a good or bad decision; it is a matter that depends on each customer's priorities and preferences. The main advantage of an aftermarket watch is the possibility of customizing a luxury piece to reflect a unique and exclusive style.
Modifications such as diamond setting, dial changes, or special finishes allow a high-end watch to be transformed into a piece of custom gold jewelry that adapts to the owner's taste, providing a level of exclusivity that is hard to find in a standard model.
On the other hand, it is important to consider that any intervention carried out by third parties on a luxury watch usually implies the loss of the official manufacturer's warranty. In addition, depending on the type of modification, the resale value may be affected, especially among collectors who seek completely original pieces.
However, the customization of a luxury watch can also increase the value of a piece of jewelry, as long as its original condition and the backing of an expert jeweler who performs it are preserved to the maximum.

Maestros Joyeros is an expert in the manufacture of aftermarket watches in Mexico.
Where to buy an aftermarket watch in Mexico?
If you wish to buy an aftermarket watch in Mexico, it is essential to choose a luxury jewelry brand with experience, prestige, and a deep knowledge of fine watchmaking. The customization of a luxury watch requires much more than excellent design; it demands the intervention of goldsmiths capable of respecting the essence of the piece while creating a unique work, such as Maestros Joyeros.
Maestros Joyeros is one of the main references for those looking to buy an aftermarket watch in Mexico with the highest quality standards. Its legacy of more than 90 years in fine jewelry reflects a tradition of quality passed down from generation to generation.
To manufacture an aftermarket watch, Maestros Joyeros takes care of every detail to achieve truly exceptional pieces. For this reason, it relies on the support of the best Jalisco goldsmiths, which gives the client the necessary confidence to acquire a customized luxury watch.
"100% of the Maestros Joyeros aftermarket watches sold in our boutiques retain the original body and mechanism of the luxury watch. During the customization process, only the dial is intervened, as it requires greater depth to mount the diamonds," says César Villegas, general director of Maestros Joyeros.
Consequently, both the mechanism and the skeleton of the luxury watch remain completely original; the only aftermarket element is the dial modified to incorporate the diamond setting.
"Sometimes, customers ask us to make everything aftermarket, but the only thing that is never touched is the mechanism which will always be original; even if they have us make it differently outside, we do not manufacture it," added the fine jewelry expert.
Therefore, buying an aftermarket watch at Maestros Joyeros implies more than a high jewelry customization process, as it is distinguished by the exclusive accompaniment each client receives.
Our team of experts, led by the guidance of Time Findr, luxury watch specialists, provide our clients with their varied selection. Meanwhile, our advisors support from model selection to final design, helping to turn a personal vision into a custom gold jewelry piece. If you want to express your style through an exclusive luxury watch, visit any of our branches in Mexico City, Guadalajara, and Los Angeles or go to www.maestrosjoyeros.com