Tito Doble P: music, diamonds, and the new face of regional Mexican music
By Janet Gómez
Tito Doble P solidified his career in just four years, leaving his influencer days behind and becoming the new face of regional Mexican music. This time on the Blog de los Maestros, we tell you about his music and his love of diamonds.
Tito Doble P, whose real name is Roberto Laija, is one of the most prominent artists in the current regional Mexican music scene . Originally from Tepic, Nayarit, but raised in Culiacán, Sinaloa, Tito Doble P began his musical career from a less visible but essential position: that of composer.
Today, Tito is emerging as a worthy successor in the regional Mexican genre, with his own unique style, an unmistakable voice, a unique style, and a growing presence on international charts.
If you've ever wondered what Tito Doble P's name is, his real name is Roberto Laija García. His career took off as a composer of some of the early hits of his cousin, the phenomenon Peso Pluma.
In fact, it's worth mentioning that Peso Pluma and Tito Doble P are cousins, and together they started the musical project that brought corridos tumbados to the international stage. Tito wrote the lyrics while his cousin named the songs.
Hits like “El Belicón,” “Siempre Pendientes,” “PRC,” and “AMG” were all created by Tito Doble P. These songs not only marked the rise of Peso Pluma, but also cemented the reputation of Tito Doble P, a key name in the war genre, who gave life to songs that quickly became hits.
Tito Doble P, a name that stands out on the global charts.
Tito Doble P, the new face of regional Mexican music
Despite his success as a composer, Tito Doble P wasn't content to stay behind the scenes. Although he initially felt fear and embarrassment about singing, he was encouraged by those around him, including his cousin Peso Pluma.
His first big break as a performer came unexpectedly: a song he wrote, " Dembow Bélico ," was leaked and went viral on TikTok. Given the positive public reaction, Tito decided to officially release it alongside Luis R Conriquez and Joel De La P.
From there, he began to establish himself as a performer, also releasing "La 701," another war corrido that showcases his versatility. Both songs are released under the Prajin Music Group label.
Additionally, Tito is signed to Doble P Records, Peso Pluma's record label, reaffirming that Peso Pluma and Tito Doble P are cousins not only in life, but also professionally.
With his powerful, raspy voice and distinctive sound that incorporates trombone and accordion, Tito is making a name for himself in regional Mexican music.
Tito Doble P, corridos with identity
The musical style of Tito Doble P He is characterized by his regional Mexican roots, with a strong emphasis on war corridos. His productions stand out for their trombone- and accordion-driven instrumentation, and for his husky, powerful voice.
In songs like "Dembow Bélico," Tito also demonstrates his willingness to explore and merge genres. This track incorporates elements of reggaeton and dembow, reflecting his openness to musical experimentation without abandoning his roots.
Billboard recognizes Tito Doble P's style
In April 2024, Tito Doble P achieved a major milestone by entering the Billboard Hot 100 chart for the first time with the song “La People II” , featuring Peso Pluma and Joel De La P. The song debuted at number 69, and with it, Tito was named “Latin Rising Artist of the Month” by Billboard.
This recognition is not a coincidence, but the result of an artist's constant work. Although it is true that Peso Pluma and Tito Doble P are cousins, beyond their kinship, what truly unites them is a shared vision of redefining the genre.
Tito Doble P is a big fan of luxury brands.
Diamonds and flow, this is Tito Doble P's style
Beyond music, Tito Doble P's style of dress has also attracted attention. His fashion choices reflect a luxurious urban aesthetic , very much in tune with the current modern regional Mexican scene.
Tito frequently wears brands associated with high-end streetwear. His look includes exclusive brands, printed t-shirts, and outfits that incorporate casual tees, a mix that reflects both his urban roots and his adaptability to international trends.
Although if we're talking about jewelry, it's worth mentioning that Tito, like his cousin Peso Pluma, is a diamond lover. For this reason, last January he entrusted Maestros Joyeros with the creation of a key piece for his style.
Tito Doble P's diamonds
Tito commissioned Maestros Joyeros to create a very special piece. It's a gold plaque with white diamonds that embodies his stage name in a way that perfectly matches his style of dress.
For the presentation of this piece of gold jewelry, Maestros Joyeros and Tito Doble P planned a fun video for their social media, in which the Nayarit singer appears very ill in the hospital.
After a delicate operation and recovering the singer's essence, Maestros Joyeros found and extracted the essence of Tito Doble P, which was consolidated in the creation of this diamond plaque.
Thus, Maestros Joyeros presented the white gold piece set in a curb chain with white diamonds , which gives it a very distinctive, urban, yet very elegant touch.
With this piece, Tito Doble P joins other regional Mexican artists who have been recognized by Maestros Joyeros with exclusive plaques. This includes Peso Pluma himself, Natanael Cano, and Junior H.
In this way, diamond plaques have become an emblem of prestige within the regional war and urban movement, also notable for the enormous craftsmanship of the goldsmiths of Maestros Joyeros.
If you'd like to learn more about this type of gold jewelry with diamonds, visit www.maestrosjoyeros.com, where you can admire the new Maestros Joyeros collection.
