Where is Maestros Joyeros from? Discover the story behind this Mexican brand.
By Janet Gómez
Maestros Joyeros is a jewelry brand whose family legacy of tradition and quality has positioned it for more than 90 years as a benchmark in the fine jewelry both in Mexico and internationally. This is the story behind this Mexican brand.
The tradition of Maestros Joyeros is marked not only by the quality and innovative design of its pieces, but also by the legacy of a family that has been involved in the world of fine jewelry for more than nine decades.
To understand where Maestros Joyeros is from And who is behind this successful brand? It is necessary to know its history, its roots and the values that have been passed down over four generations.
Maestros Joyeros has been characterized by offering high-quality jewelry, combining traditional and modern techniques.
Maestro Joyeros, this is how the tradition began
The story of Maestros Joyeros begins in 1931, when Don Ambrosio Rivas , the patriarch of the family, realized the need to offer fine jewelry in the Mexican market.
His vision and commitment to providing exceptional products laid the foundation for what would later become a renowned Mexican brand . It was thanks to his hard work and dedication that he built a reputation that endures to this day.
Over time, one of Mrs. Magdalena's sons, César Villegas Guzmán , began to take a leading role in the brand's history. In 1981, César, then just 14 years old, opened a small workshop where he began making gold medals.
His vision and passion for his family's jewelry tradition led him to lead this workshop, which distinguished itself by the quality of the pieces it produced. This was the seed that gave life to the tradition that is now known as Maestros Joyeros.
History of Maestro Joyeros: Diamonds and Innovation
Recently, the customization of jewelry has been promoted, allowing the Mexican brand to connect with a younger, more sophisticated clientele.
Who owns Maestros Joyeros?
One of the distinguishing features of Maestros Joyeros lies in its combination of tradition and innovation. Despite technological advances that have improved the quality and design of its products, the brand continues to work with the same passion for handcrafting that has endured for nine decades.
The Maestros Joyeros factory combines the experience of four generations of goldsmiths working together, passing on their knowledge and techniques to create exceptional jewelry.
The commitment to quality and perfection is so strong that each piece reflects the brand's core values: art, tradition, passion, and dedication. The Villegas Family, who is the owner of Maestros Joyeros , has managed to capture his vision of continuing to learn and transmit knowledge between generations.
The owner of Maestros Joyeros and his legacy
Currently, Maestros Joyeros is led by César Villegas, the youngest face of the Mexican brand. This young man has been recognized for his ability to combine The experience gained by his family with new market trends has allowed Maestros Joyeros to remain at the forefront of design.
César Villegas, head of Maestros Joyeros, has fused family tradition with technological innovation, specializing in unique fine jewelry, a highly appealing concept. The company, with 94 years of experience, uses design and 3D printing to create one-of-a-kind pieces.
Such is the case with its focus on jewelry customization , which has attracted numerous customers seeking unique and exclusive pieces. Through its strategic vision and ability to adapt to market changes, it has led the brand to conquer new horizons, achieving resounding success in the fine jewelry industry.
With a history spanning four generations, Maestros Joyeros has established itself as the leading Mexican brand in fine jewelry, while always respecting the legacy of its ancestors.
